Lord Alan Sugar
View on IMDb ↗Alan Michael Sugar, Baron Sugar is a British business magnate, media personality, author, politician, and political adviser. In 1968, he started what would later become his largest business venture, consumer electronics company Amstrad. He is also known for being the host and "Boss" for the BBC reality competition series The Apprentice, which has been broadcast annually since 2005. He also assumed the role for The Celebrity Apprentice Australia for Australia's Nine Network in 2021.
Known for
The Graham Norton Show
Micro Men
Gadget Man
The Celebrity Apprentice Australia
Young Apprentice
World in Action
Room 101
Cinderella: A Comic Relief Pantomime for Christmas
The Apprentice: You're Fired!
Friday Night with Jonathan RossFilmography (23)
- 2026
The Apprentice: Unfinished BusinessSelf - 2025
The Celebrity ApprenticeSelf - The Boss - 2024
Transfer 360 - 2021
Amol Rajan InterviewsSelf - Interviewed Guest - 2020
Cinderella: A Comic Relief Pantomime for ChristmasSelf - 2016
When Football Changed Forever - The Story of the 1991/1992 Football Division One SeasonSelf - 2014
The Michael McIntyre Chat ShowSelf - Guest - 2014
The Home That 2 BuiltSelf - 2012
Gadget Man - 2011
The Celebrity Apprentice AustraliaHimself - 2010
Young Apprentice - 2009
Micro MenSelf - 2008Sport Relief Does The Apprentice
- 2007
The Graham Norton ShowSelf - 2007The Alan Titchmarsh ShowSelf
- 2007Comic Relief Does The Apprentice
- 2006
The Apprentice: You're Fired!Self - 2005
The ApprenticeSelf - The Boss - 2001
Friday Night with Jonathan RossSelf - 1994
Room 101Self - 1993
GMTVSelf - 1978
An Audience with...Self - 1963
World in Action